Lifecycle Stage & Lead Status

Understand the definition of lifecycle stages and lead status in FranDo Apps.

Lifecycle Stage

FranDo defines the lifecycle stage as the [stage] of the business introduction, investment consideration, and purchasing process of a prospect = lead.

Record the current stage the lead is at in the sales organization. This is an important indicator to consider how to approach each stage and implement it appropriately.

Lead Status

FranDo defines Lead Status as the [state] of the business adoption, investment consideration, and purchasing process of a prospect = lead in an organization's sales activities.

It records the current status of the sales activity. This is an important indicator to consider and properly implement the approach for each status.

Automation

  • With FranDo Marketing's marketing emails, the stage of a lead that has been [Opened] will automatically change to [MQL].

  • If the status of [Attempted] exceeds [14 days], the lead's stage will automatically change to [Recycle] and the status will change to [Pending].

  • If a marketing email is [Unsubscribed] , the lead's stage will automatically change to [Unqualified] and its status will change to [Archive].

  • Automatic changes to the stage or status will be recorded in the Logs.

  • To use FranDo CRM you need to sign-in with custom sub domain of business account or you can Switch Account after sign-in.